Quantified Uncertainty - Chemical companies can defy hostile market conditions with structured innovation management - SDG

Guest contribution by Dr. Mark Seidler published on CHEManager (note: article in German)

Previous PostPharmaceutical Company Requires Nimble Development Strategy When Faced with Unforeseen Challenges
Next PostWhat is a Sports Sponsorship Worth? Measuring Marketing ROI

Quantified Uncertainty – Chemical companies can defy hostile market conditions with structured innovation management